proven to work
Posted on 31/03/2020
product science
One of the ways we ensure that This Works, is our panel. Each product is sent for panel testing and products are not launched without 70% of respondents agreeing that 'This Works'.One of the ways we can ensure that This Works, is our 900 women-strong panel. No product is ever launched without 70% of these women agreeing that 'This Works'. Our secret? First and foremost, high concentrations of performance-driven, natural ingredients to create clean and effective products. Behind that, science is our superpower. We are huge advocates of clinical and independent user trials as well as fMRI brain imaging studies so that every product is proven to work.
Little-known fact: the original This Works pillow spray was created as a turn-down gift for Crowne Plaza Hotels in 2007. It contained Lavender, Vetivert and Camomile (as it still does to this day). Only after receiving so much positive feedback did we launch this product into the market in 2011, and it's now a global bestseller and award winner in Australia, Germany, France and the US. Since then, customer testimonials have not stopped. This was our main motivation for expanding our sleep expertise and evolving our range of sleep solutions – to help you not only fall asleep faster but stay asleep longer and help those with unhealthy sleep patterns.